Merlo vs. Magni – Telehandlers in comparison

Summary

Merlo and Magni are among the leading manufacturers ofTelehandlers “Made in Italy”. WhileMerlofor decades forcompact design, high driving speed and innovative systemshow the MCDC stands, convincesMagniwithenormous lifting heights, impressive load capacity and robust constructionBoth brands offer bothrigid modelsfor classic applications as well asROTO variants with 360° rotationthat allow maximum flexibility in a confined space.

The choice depends on your requirements:Merlois the first choice fornarrow construction sites, frequent changes of location and high operating comfort, whileMagniscores when it comes toextreme load capacity, height performance and stabilityarrives. Tip:At BIBERGER, you can find both brands for rent or as used machines – we'll be happy to advise you on your selection.

Telescopic handlers are true all-rounders – they lift, transport, and reach heights where other machines fail. Whether on construction sites , farms , or in industry – many things wouldn't work without them.

Two manufacturers dominate the market particularly strongly: Merlo and Magni . Both stand for Italian engineering , innovative technology and worldwide use – but their strengths differ.

The big question: Which telescopic handler is better suited to your projects – Merlo or Magni?

In this practical test comparison, we compare both manufacturers, highlighting technical features, advantages in use, and key differences . This will help you find out which model truly suits your needs.

Quality “Made in Italy”

Merlo and Magni , like few other brands, stand for telescopic handlers “Made in Italy” – precise technology, high quality and practical innovation.

Since its founding in 1964, Merlo has been a true pioneer. The company offers a wide range of models – from compact machines for tight construction sites to specialized equipment for agriculture and industry. The focus is clearly on innovation, ease of use, and durability .

Magni, on the other hand, is a younger player, but has made a strong name for itself in a surprisingly short time. The brand impresses with high-performance models , often with particularly high lifting capacities and working heights , and relies on state-of-the-art technology and robust construction.

Both manufacturers deliver premium quality – so the question is less about “good or bad”, but rather: Which one is a better fit for your projects?

Telescopic handler comparison: Merlo vs. Magni at a glance

Merlo

For decades, Merlo has stood for first-class workmanship and the consistent use of modern technologies . The compact, maneuverable machines impress with high travel speeds , making them ideal for applications requiring frequent changes of location – for example, between different construction sites or fields.

A real highlight is the MCDC system (Merlo Dynamic Load Control) : It monitors the current load in real time and automatically adjusts the machine parameters. This not only maximizes safety but also increases productivity , because the operator always has a complete overview.

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Magni

Magni has quickly established itself as a performance champion among telescopic handler manufacturers. The machines are known for their impressive lifting capacities – such as the RTH 13.26 , which, with a maximum lifting capacity of 13 tons and a lifting height of 26.2 meters, is among the most powerful in its class.

Magni also sets standards in terms of safety and ease of use : The automatic leveling system ensures perfect stability even on uneven terrain, while the large touchscreen in the cab intuitively displays all important data. The result: Maximum control, minimal downtime .

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Telescopic handlers, rigid or rotating

Both manufacturers – Merlo and Magni – cover the full spectrum: from rigid telescopic loaders to ROTO with 360° rotation .

Which design is right for you depends entirely on your usage profile.

Merlo scores points with its Panoramic series : rigid telescopic handlers with high lifting capacity and long reach – perfect for construction sites, agriculture, and industry. The ROTO series additionally offers full 360° rotation for maximum flexibility – ideal on confined construction sites or anywhere the machine needs to remain stationary while the boom moves freely.

Magni clearly focuses on ROTO telescopic handlers : The RTH series delivers extreme lifting heights and a robust, load-bearing design that performs even under the toughest conditions. With its full rotation capability, you can precisely position loads even in hard-to-reach places. For users who prefer a more traditional approach, Magni also offers rigid models focused on maximum lifting capacity and ease of operation .

Conclusion:

• For maximum flexibility and precision → ROTO models from Merlo or Magni.
• For robust power in standard applications → Rigid telescopic handlers from both manufacturers.

Magni vs. Merlo – A look inside the cabs: On the left, the driver's cab of a Magni telescopic handler with a simple design, on the right, the modern Merlo cab with intuitive operation and ergonomic controls.

Performance and ease of use

Handling and maneuverability

Merlo stands for compact dimensions and outstanding maneuverability – a clear advantage on tight construction sites, in halls, or on inner-city projects. With a travel speed of up to 40 km/h, the machines can change locations in a flash, without wasting any time. Magni telescopic handlers, on the other hand, focus on maximum stability and robust construction , making them the first choice, especially for heavy loads and challenging terrain .

Lifting capacity and working height

Merlo models like the Panoramic P40.17 impress with their remarkable lifting heights , making them ideal when reach at height is required. Magni, on the other hand, sets new standards in lifting capacity with machines like the RTH 13.26 – up to 13 tons ensure that even extremely heavy loads are moved safely. The choice depends entirely on your project: more height or more lifting capacity – which factor is crucial for you?

Comfort and technology

Both manufacturers prioritize ease of use and maximum safety . Merlo equips its telescopic handlers with the MCDC system , which monitors the load in real time, thus providing additional safety. Magni scores points with large touchscreens and an automatic leveling system that compensates for uneven ground and gives the operator precise control over the machine at all times.

Maintenance and longevity

Both brands stand for durability and reliability.

Merlo impresses with its maintenance-friendly design and excellent spare parts availability , minimizing downtime and ensuring operational readiness. Magni relies on an extremely robust construction and integrates modern technologies such as the MyMagni GPS system , which allows for effective monitoring and control of machine locations, operating times, and maintenance intervals – ideal for efficient fleet management.

Attachments

Both Merlo and Magni expand the application possibilities of their telescopic handlers through a wide range of attachments.

Merlo impresses with innovative quick-change systems that enable fast and straightforward tool changes – ideal when flexibility and time savings are essential on the construction site. Magni, on the other hand, offers a comprehensive selection of attachments specifically designed for heavy loads and high lifting heights , including winches, buckets, and work platforms . This range of equipment makes both brands true all-rounders that can be individually adapted to virtually any task.

Costs and efficiency

The purchase costs for telescopic handlers vary depending on the model, equipment and area of ​​application.

Merlo machines are often a bit more expensive, but score points with state-of-the-art technology, high efficiency , and excellent build quality. Magni impresses with robust machines that offer strong value for money thanks to their enormous lifting capacity and innovative features.

However, to make a well-informed purchase decision, you should include not only the acquisition costs , but also the ongoing operating costs and the potential resale value in your calculations – this will ensure that your investment remains profitable in the long term.

Used machines from Merlo and Magni can be found here .

Best telescopic handler? Ultimately, it depends on your project.

The choice between Merlo and Magni depends heavily on your individual usage requirements.

• Merlo is ideal if you prefer high driving speed , compact dimensions and innovative assistance systems like the MCDC – perfect for confined construction sites or frequently changing locations.
• Magni is recommended when maximum load capacity , impressive lifting heights and extreme robustness are paramount – ideal for heavy loads and demanding terrain applications.

Ultimately, your project profile will determine which manufacturer offers the better solution – both brands stand for quality, safety and performance at the highest level .

Whichever manufacturer you choose, at BIBERGER Arbeitsbühnen & Stapler you can flexibly rent or buy used Magni or Merlo telescopic handlers .

About the author

Benjamin Biberger

Managing Director

Benjamin is the founder and managing director of BIBERGER Arbeitsbühnen & Forklifts.

He is responsible for thecommercial and administrative areasof the company and, together with his team, ensures theOptimization of operational processesand theoptimal customer supportin their projects.

Through his many years of experience in the areas of organization andProject managementIt provides a stable foundation – in its own daily business, in sustainableFurther development of processesas well as in theCollaboration with partners and customers.