Telehandlers are indispensable helpers on construction sites, in agriculture and in industry. Two prominent manufacturers in this field are Merlo and Magni . Both Italian companies have made a name for themselves with powerful and innovative machines.
But which brand is better suited to your needs? In this article, we compare the two manufacturers and their models to help you make your decision.
Merlo and Magni – Two top Italian manufacturers at a glance
Both Merlo and Magni telehandlers originate from Italy and are known for their high quality telehandlers. Merlo, founded in 1964, places great emphasis on innovation and offers a wide range of machines for different applications. Magni, although younger, has quickly built a reputation for powerful telehandlers with impressive lifting capacities.
Merlo: Innovation and versatility
Merlo is known for its high quality workmanship and the use of modern technologies. The compact machines impress with their high travel speeds and are therefore ideal for quickly changing between different locations. A special feature is the MCDC system (Merlo Dynamic Load Control), which monitors the load in real time and thus ensures additional safety.
Popular Merlo models:
- Merlo Panoramic P40.17 : High lifting height and compact design, ideal for construction sites.
- Merlo TF 42.7 : Versatile telehandler with 4.2 tonne load capacity.
- Merlo P27.6 : Compact and maneuverable all-rounder for tight construction sites.
- Merlo MF 34.7: The Merlo Multifarmer series combines the features of a telehandler with those of a classic tractor and is particularly popular in agriculture .
Magni: Power and Innovation
Magni has made a name for itself by developing telehandlers with impressive lifting capacities. One example is the RTH 13.26 , which is one of the most powerful on the market with a maximum lifting capacity of 13 tonnes and a lifting height of 26.2 metres. Magni places great emphasis on safety and operator comfort, which is reflected in features such as the automatic levelling system and a generously sized touchscreen in the cab.
Popular Magni models:
- Magni RTH 6.30 SH : Rotating telehandler with 6 tonnes lifting capacity and 30 metres lifting height.
- Magni RTH 5.25 : Flexible model with 5 tonnes lifting capacity and 25 metres lifting height, popular in Europe.
- Magni RTH 6.35 : With 6 tonnes lifting capacity and 35 metres lifting height, particularly appreciated in North America.
Telescopic Forklift Rigid or Rotatable
Both manufacturers offer both rigidly mounted telehandlers and ROTO models with rotating upper carriages, which offer different advantages for different applications.
Merlo is known for its rigid telehandlers (such as the Panoramic series) that offer high lifting capacity and reach. These models are particularly stable and efficient for use on construction sites, in agriculture or in industry. Merlo's ROTO series, on the other hand, is characterized by its 360° rotation , offering great flexibility. Ideal for tight construction sites and applications where it is necessary to rotate the machine without changing position.
Magni, on the other hand, has placed a strong focus on ROTO telehandlers . Magni's RTH series is known for its exceptional lifting height and load-bearing construction , while the machine can rotate in all directions. This flexibility is particularly beneficial in hard-to-reach places and for work that requires precise movement. However, Magni also offers rigid models for customers who are looking for a robust machine without rotation when maximum load capacity and ease of operation are required.
In summary: If you need maximum flexibility and precision , ROTO models from Merlo or Magni are the best choice. The rigid telehandlers from both manufacturers are ideal for high load capacities and easy operation in standard applications.

Magni vs. Merlo – A look into the cabins: On the left, the driver's cabin of a Magni telehandler with a simple design, on the right, the modern Merlo cabin with intuitive operation and ergonomic controls.
performance and ease of use
handling and maneuverability
Merlo machines are known for their compactness and maneuverability, which makes them ideal for tight construction sites. The high travel speed of up to 40 km/h enables quick changes of location. Magni telehandlers, on the other hand, offer advantages due to their robust construction and high stability, especially with heavy loads and in challenging terrain.
lifting capacity and working height
While Merlo models such as the Panoramic P40.17 score with high lifting heights, Magni sets new standards in terms of lifting capacity with models such as the RTH 13.26 . The choice depends on the specific requirements: Do you need more lifting height or a higher load capacity?
comfort and technology
Both manufacturers invest in the operating comfort and safety of their machines. Merlo integrates the MCDC system for real-time monitoring of the load, while Magni relies on large touch screens and automatic leveling systems that offer the operator a high level of control and safety.
maintenance and longevity
Both brands are known for the durability of their machines. Merlo impresses with its maintenance-friendly design and good availability of spare parts. Magni places value on robust construction and has made a name for itself by integrating technologies such as the MyMagni GPS system, which enables effective fleet management.
attachments
Both Merlo and Magni offer a wide range of attachments that expand the application possibilities of their telehandlers. Merlo scores with innovative change systems that enable tools to be exchanged quickly. Magni offers a wide range of attachments that are specially designed for heavy loads and high lifting heights. These include cable winches, shovels and work baskets. These attachments underline the versatility of the machines.
costs and profitability
The purchase costs vary depending on the model and equipment. Merlo machines are often a little more expensive, but offer modern technology and high efficiency. Magni impresses with robust machines that offer good value for money thanks to their high load capacity and innovative features.
In addition to the purchase price, operating costs and potential resale value should also be taken into account when making the decision.
You can find used machines from Merlo and Magni here .
Conclusion: Merlo or Magni – Which is the right choice?
The decision between Merlo and Magni depends on your individual requirements. If you value high driving speed, compact design and innovative technologies, Merlo could be the right choice. If, on the other hand, you need a machine with a high load capacity, impressive lifting height and robust design, Magni offers suitable models.
No matter which manufacturer you choose, at BIBERGER Arbeitsbühnen & Forklift you can flexibly rent Magni or Merlo telehandlers or buy them used.
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