That's why BIBERGER work platforms are always in Capri blue

On large construction sites, they're often found side by side: yellow, red, or blue work platforms . In most cases, these colors come directly from the manufacturer—without any connection to the rental company. Only a few providers invest in their own color scheme.

But devices in clearly defined brand colors have a much stronger impact. They ensure recognition , commitment , and trust .

This means that every work platform visibly contributes to the brand identity.

BIBERGER-Blue – our identity

BIBERGER work platforms are always recognizable by their Capri blue color. This color is our trademark and is consistently used throughout our entire rental fleet . Blue represents trust, precision, and stability – qualities that are essential when working at heights.

This clear color scheme creates a unified image that makes our stages recognizable even from a distance. Customers immediately associate Capri blue with BIBERGER—and certainly with the highest standards.

Why blue conveys security

Blue has a calming and stable effect. On construction sites, where hectic activity often coincides with high safety requirements , this color sends a clear signal: trust and control .

Our Capri Blue stages demonstrate at first glance that professional technology and reliable processes are in place. For many customers, the color thus becomes a visible symbol of safety.

Other colors of the industry

• Boels appears entirely in orange – a strong signal color with high recognition.
• Zeppelin Rental combines yellow and black – inspired by the Caterpillar world, industrial and robust.
• For years, mateco has relied on red and white – classic, clear and widely established.
• Gräber relies on green – a color that is associated with sustainability and innovation.
• Roggermaier uses red – strong and eye-catching, with a focus on presence.

Manufacturer colors – the standard without reference to the landlord

However, many boom lifts are still in the manufacturer's typical colors. Genie, for example, has been using blue-gray for decades, JLG is predominantly seen in orange, and brands like Haulotte and Skyjack also have their own standards with yellow and orange-gray colors, respectively.

Landlords who leave machines in these colors benefit from the quality of the equipment, but do not create their own visual identity.

In addition, it is often not immediately clear to the customer on the construction site which supplier the stage comes from.

Recognition as a quality factor

Our customers often recognize BIBERGER stages from a distance by their blue design.

This emotional familiarity supports faster on-site decisions. Color thus becomes a quality anchor.

Capri-Blue as part of our brand world

Our color accompanies us from the stage to the website—seamlessly and consistently. This creates a strong brand presence that signals professionalism, competence, and unity.

Conclusion – Blue stands for trust at height

Capri Blue is more than just a color for us. It makes our work platforms unmistakable and conveys exactly what matters: trust, safety, and technical expertise .

About the author

Benjamin Biberger

Managing Director

Benjamin is the founder and managing director of BIBERGER Arbeitsbühnen & Forklifts.

He is responsible for thecommercial and administrative areasof the company and, together with his team, ensures theOptimization of operational processesand theoptimal customer supportin their projects.

Through his many years of experience in the areas of organization andProject managementIt provides a stable foundation – in its own daily business, in sustainableFurther development of processesas well as in theCollaboration with partners and customers.